Ferrari’s New Jony Ive–Designed EV Is Swathed in Glass and Aluminum

Despite Ferrari dramatically scaling back its EV plans at the end of 2025, it’s no exaggeration to say that the reveal of the Italian automaker’s first full electric car is going to be the automotive event of 2026.

While the exterior is still under wraps, Ferrari has unveiled the interior of its upcoming electric vehicle designed by LoveFrom, the creative firm of Apple’s former chief designer, Jony Ive. It may not turn out quite like the Project Titan car Apple worked on for a decade then killed in 2024, but it sure does look like it has similar DNA.

“We are entering a new era in Ferrari,” the company's CEO Benedetto Vigna said at the unveiling, which took place last week at San Francisco’s pyramid-shaped Transamerica building. Vigna also revealed that Ferrari has changed the EV’s name. It is now officially called the Ferrari Luce—the Italian word for “light,” pronounced loo-chay.

“This is a project that will enlighten our future, our road ahead,” Vigna said.

The car previously had the nickname of Elettrica, and the change is apparently an effort to downplay the electrified elements in favor of focusing on more Ferrari-esque features. “There are many other things that are at the core of Ferrari Luce,” Vigna said. “Elettrica would have been a wrong name for our car.”

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This interior uncloaking is the second of a three-part reveal process of the Luce. Ferrari shared details about its EV powertrain in October. Ferrari says a full disclosure of the exterior will come in May, but this latest showing was the first look at what Ive and his team at LoveFrom have created for those who sit inside the Luce.

At the event, Ive immediately contrasted the experience of designing the Luce with the 27 years he spent at Apple before leaving in 2019.

“Cars are very complicated,” Ive said. “But I hope that it will be obvious and clear the amount of care that has gone into every little piece.”

Utilizing an office space on an upper floor of the Transamerica pyramid, Ferrari and LoveFrom showed off several of the internal components that will be in the Luce. The team is certainly not ready to show us everything. We didn’t see a stereo system, a glovebox, or even floor mats. We saw a front seat (which we weren’t allowed to sit in) but not a back seat. We did get assurances from a Ferrari rep that the Luce would indeed have cup holders. Cup holders, after all, are mighty important.